June 1, 2005
TACA increases revenue with innovative IT solution from Lufthansa Systems
TACA is the first airline to use the full benefits of the complete O&D revenue management system ProfitLine/Yield: the proven O&D Forecaster as well as the innovative O&D Optimizer and completed by the new Group Manager perfectly adapted to the needs of TACA. The short time-to-market as well as the outlook to increased earnings convinced TACA to opt for the solution from Lufthansa Systems. As TACA also decided for the pricing system ProfitLine/Price, they benefit from the smooth integration of both systems and the reduced cost through sharing of resources.

Based on a comprehensive database, ProfitLine/Price delivers up-to-the-minute information and analyses about the prices and fare structures of competitors and TACA itself. This creates an important basis for reactive and proactive pricing. It also enables TACA to respond faster to market changes than its competitors and to create flexible and customized pricing models.

ProfitLine/Yield is a PNR-based O&D revenue management system. It delivers significant incremental revenues compared to leg-based systems and non PNR-based O&D systems. The additional passenger details available in the PNRs improve the exactness of prognosis and hence optimization results. For O&D novices it supports a unique migration path from advanced segment control to PNR based O&D control. Due to its outstanding data visualisation tools it provides valuable information to support general business decisions, such as size and value of traffic flows, detailed information about booking and cancellation behaviour and demand by point of sale.