ProfitLine/Yield

Forecasting demand and managing capacities accordingly is still the best answer to the question of optimum yield. The introduction of true PNR-based O&D revenue management systems is a huge step toward tapping the vast potential of meaningful forecast data. O&D systems point to revenue increases that can add up to 2 % of total earnings. The challenge in upgrading to O&D control does not only lie in the system architecture but also in aligning the business processes accordingly. The change from leg or segment to network control must be mastered even by experienced revenue management organizations. Migrating to O&D is about redefining revenue management, and Lufthansa Systems is there to make it happen.

ProfitLine/Yield is the most advanced solution in revenue management available today. It´s unique design supports seamless migration from segment control using booking figures to true PNR-based O&D control which allows it to be tailored to the requirements of small, medium and large airlines.

back